About project

Ashar is the first true tangible project that will bring to reality the vision, the charter, and the Strategic guidelines developed for AlUla.

As such, Ashar shall stand as a point of reference and exemplarity for the entire area’s future development. This first incarnation of the Strategic guidelines will contribute to setting Ashar as a driver in the success of AlUla as a unique destination for an immersive experience in luxury experiential resorts, heritage, culture, and Arts. (text by AW2)

About photoshoot

3 days of photo shooting, 2-week post-production, and delivery are scheduled in the stages.

Final deliverables

A total of 50 photos were delivered to the client.