About project

E. A. Juffali & Brothers was established in 1946 by the three brothers Ebrahim, Ali and Ahmed Abdullah Juffali.

Over the last 7 decades, Juffali has been instrumental in making Saudi Arabia the thriving modern economy it is today, even setting up the electric power supply and telecommunications to some of Saudi Arabia’s major cities, during the initial development of the Kingdom.

Over the years we continued to grow with the nation, developing alliances with many world-leading brands. Today, there is hardly a sector in which Juffali is not represented and their list of international partners reads like a 'who’s who’ of market leaders.

The aim of this assignment was to create a collection of images to support their new brand identity. Working alongside production company GoodStills and agency Siegel+Gale we shoot over one week, showcasing Juffali Group in its best light. And I can tell, this was one of my favorite assignments so far.

About photoshoot

6 days photo shooting, 3-week post-production.

Final deliverables

A total of 35 photos were delivered to the client.